Drive-by man shopping

I'm traveling right now and saw a peculiar news segment on the tv. In the footage, I watched cars full of women driving down a street. When the camera panned to the sidewalk, there was a line of men holding up sequential numbers.

I looked up the website of the radio station promoting this event and found these instructions:
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Starts at 7:00 am and goes until the LAST MAN is chosen!

We're looking for MEN!
Are you a single, hot, not so hot, nice guy? With kids, without kids, rich, not so rich, student, short, tall, chubby, lean and mean, guy looking for LOVE on Valentine's Day?

If you are, email Little Tommy and include a quick bio. Include your name, age, occupation, height, weight, hair, eyes, and some hobbies...along with your phone number and you just might be on J&J's Mile of Men!

Ladies! Are you new to Mile of Men? Here's how it works:
First, click here to check out the pictures and bios of the men that have joined the mile so far. Then, the morning of February 8th, grab your girlfriends, jump in your car and head to the west side of Cvy between Mesa and Dixie.

The men will be lined up along Cvy, each holding up a sign with their number on it. Now, find your guy and call in to J&J at 570-xxxx. You'll need to get through to J&J and tell them what number you would like (be sure to have a few back-up numbers just in case!). Once your date is set, you and your man will join J&J for a delicious dinner!
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Apparently, this is the 4th year of the event. Cars filled with woman, and occasionally a male drive, cruise down the street hollering questions out to the men on the sidewalk. There are women who simply walk down the street for a closer look. They all have scraps of paper on which they jot down the numbers of men they like. Some of the men will try and call out their interests as the cars go by.

It appears to be a first-come, first-served type of match up. The news footage showed many women having troubling getting through to the radio station to confirm their picks. One woman said that all her picks were unavailable by the time she got through on the phone.

How did they come up with this idea? I suppose the risk is bigger for the guys in that they don't know who'll they'll be meeting. It's all in good fun in the end. Many of the woman sounded like the were open to the potential but also simply saw this as a chance to meet more people.

I would love to have taken a drive down the street for fun. However, I don't know whether I would have participated. I can't see the type of guys I typically date putting themselves on public display like that. Then again, it might be interesting to meet someone who would be comfortable taking that risk.